Pipedrive review
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Our thoughts on Pipedrive
Pipedrive is a sales-focused CRM built by salespeople, for salespeople. Originally created in 2010 by sales managers frustrated with clunky CRM software, Pipedrive has grown to serve over 100,000 companies worldwide.
What sets Pipedrive apart is its visual pipeline management approach. Instead of burying you in menus and data fields, Pipedrive puts your deals front and centre in a drag-and-drop pipeline view that makes it easy to see exactly where every deal stands.
While Pipedrive excels as a pure sales CRM, it’s worth noting that it lacks built-in marketing automation features. If you need email marketing, landing pages, or complex automation workflows, you’ll need to pair Pipedrive with another tool or consider an all-in-one alternative like HubSpot or ActiveCampaign.
Try Pipedrive for freePipedrive Review Summary
- Pipedrive is one of the most intuitive CRMs on the market, built specifically around visual pipeline management
- Pricing is competitive starting at $14/mo per user, though advanced features require higher-tier plans
- Best suited for small to mid-sized sales teams that need a focused CRM without the bloat of an all-in-one platform
Pipedrive’s Screenshots
Pipedrive’s Pricing
Pipedrive offers five pricing tiers: Essential ($14/mo per user), Advanced ($29/mo), Professional ($49/mo), Power ($64/mo), and Enterprise ($99/mo per user). All plans are billed annually, and a 14-day free trial is available.
Pipedrive’s Pros and Cons
Pipedrive is laser-focused on sales pipeline management, which is both its greatest strength and its main limitation.
Pros
Intuitive visual pipeline:
Pipedrive’s drag-and-drop pipeline view makes it incredibly easy to manage deals. You can see your entire sales process at a glance and move deals through stages with a simple drag.Easy to set up and use:
Unlike more complex CRMs, Pipedrive can be set up in minutes. The learning curve is minimal, making it ideal for teams that don’t have a dedicated CRM administrator.Customizable pipelines:
You can create multiple pipelines with custom stages to match your specific sales process, whether you’re selling B2B services or physical products.Strong mobile app:
Pipedrive’s mobile app is one of the best among CRM tools, letting sales reps update deals, log calls, and manage contacts on the go.
Cons
No built-in marketing automation:
Pipedrive is a CRM first and foremost. If you need email marketing, landing pages, or marketing automation, you’ll need to integrate with third-party tools.Reporting can be limited:
While basic sales reports are included, more advanced reporting and custom dashboards are only available on higher-tier plans.Per-user pricing adds up:
At $14-$99 per user per month, costs can escalate quickly for larger teams. There are no flat-rate pricing options.
Pipedrive’s Features Overview
Pipedrive focuses on doing CRM well rather than trying to be an all-in-one platform.
Visual deal pipeline:
Drag-and-drop interface lets you manage deals across customizable stages with real-time updates.Activity-based selling:
Schedule calls, emails, and tasks directly from deal records to ensure nothing falls through the cracks.
- Outlook integration
- Gmail integration
- Salesforce integration
- SugarCRM integration
- Microsoft Dynamics integration
- Zapier integration
Pipedrive User Reviews
Overall rating
4.5 of 5
Our verdict on Pipedrive
Pipedrive is one of the best pure sales CRMs on the market. If your primary need is managing a sales pipeline and tracking deals, Pipedrive delivers an outstanding experience at a reasonable price. However, if you need marketing automation or an all-in-one platform, consider HubSpot or ActiveCampaign instead.
Last checked by Marketing Automation Insider: 13/02/2026
First reviewed by Marketing Automation Insider: 13/02/2026
