PipeDrive vs Sendlane

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Who is this software for?

Pipedrive is ideal for small to mid sized businesses

Pros

  • Easy to use and understand visual platform
  • Customizable platform to suit every business
  • Lightweight interface packed with tonnes of features

Cons

  • Requires Zapier to solve the lack of automation

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$75 / month
Starting price
$12 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Estonia
Founded in
2010

Alternatives

About PipeDrive

Pipedrive roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline. So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managing sales. Today Pipedrive software is used by more than 10,000 customers around the world. We have offices in New York and Tallinn, Estonia. Pipeline raised more than $13.4 million from Bessemer Venture Partners, Paua Ventures, Rembrandt Venture Partners and others to fuel Pipedrives growth and are proud alumni of AngelPad.

Who is this software for?

Sendlane is ideal for digital marketers, eCommerce owners, SaaS, and Agencies. Ideal for all small startups to large enterprise.

Pros

  • Advanced automation and segmentation
  • Email retargeting and ROI tracking
  • Affiliate Marketing Friendly

Cons

  • No Free Plan (Only 14 day trial)
  • Newer to market
  • No SMS

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$49 / month
Starting price
$25 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
2013

Alternatives

About Sendlane

Sendlane is an intelligence-driven email automation service that empowers B2C businesses to create a personalized journey based on the behavior and feedback of the subscriber. This provides a personalized, targeted email based on what they want to hear about and purchase.Sendlane offers the same set of features for all levels and gives you a full all-in-one marketing automation tool that can scale with your businesses needs.