Privy vs Zoho

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Who is this software for?

Privy is an email capture and targeted marketing platform designed for e-commerce businesses, providing features such as exit-intent popups, targeted overlays, and personalized email campaigns.

Pros

  • Built specifically for Shopify businesses
  • Integractive tools to drive conversions (e.g. spin to win)
  • Unlimited email sends

Cons

  • Relatively expensive compared to similar tools
  • A/B testing options are quite limited

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$45 / month
Starting price
Free
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Boston, United States
Founded in
2011

Alternatives

About Privy

Privy is a marketing automation platform that helps e-commerce businesses to increase their email list and recover abandoned carts. It offers several features such as email capture forms, exit-intent technology, and targeted messaging. The platform allows businesses to create customizable email capture forms, such as pop-ups, slide-ins, and banners, that can be used to collect customer email addresses. With the exit-intent technology, businesses can recover lost sales by showing targeted offers to customers about to leave the website. Privy also includes a variety of integrations, including Shopify, WooCommerce, and BigCommerce, which enables businesses to easily connect their website and automate their marketing efforts. Privy also provides advanced features like A/B testing, analytics, and segmentation.

Who is this software for?

Zoho is ideal for both small businesses and enterprises sales organizations

Pros

  • Free edition for up to 10 users
  • Easy to use platform
  • Only pay for applications and features you want to use

Cons

  • Lots of features but depth of features can be limited
  • Requires lots of customization to set up

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$25 / month
Starting price
Free
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
2004

Alternatives

About Zoho

Zoho CRM has a version for both enterprises and small businesses. Each has its own pricing model, with several options available for SMBs.