ActiveCampaign vs Customer.io
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
ActiveCampaign is suitable for businesses of all sizes looking for a powerful, easy-to-use marketing automation platform that's reasonably priced.
Pros
- Easy to build powerful automated workflows with visual builder
- Very affordable starting at just $15/month with no setup fees
- Active Intelligence (AI features) including predictive sending and content
- 900+ integrations with native and third-party apps
- A/B testing automation sequences & campaigns
Cons
- Limited dashboard customization options
- The CRM isn't ideal for large sales teams or complex use cases
- SMS marketing requires separate credit purchases
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management 
Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About ActiveCampaign
ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Featuring Active Intelligence (AI-powered features including predictive sending, predictive content, and win probability scoring), ActiveCampaign helps you save time and grow your business. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business. ActiveCampaign integrates with over 900 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation. Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.
Who is this software for?
Customer.io is ideal for web and mobile app businesses
Pros
- Free tier for less than 200 contacts
- Segment based on user data from web or mobile app
Cons
- Limited number of integrations
- Requires engineering resources to get the data you need
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Customer.io
Most experiences you have with companies in the world are horrible. When's the last time you felt passionate about your power company, or your mobile phone provider? That's not the world that we (and hopefully you) want to live in. Let us help you grow happy customers. With Customer.io you'll see that happy customers come from genuine, relevant interactions with you. Happy customers care about your company. Happy customers are happy to pay you. And happy customers tell their friends.
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