Campaigner vs Omnisend
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Campaigner is suitable for small to medium-sized businesses that want to improve their email marketing efforts and reach their target audience effectively.
Pros
- Campaigns are easy to create and look good
- The interface is intuitive and easy to use
Cons
- Little is offered to minimise spam and improve deliverability
- Some users report it's difficult to cancel or downgrade plans
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Campaigner
Campaigner is an email marketing platform that offers a wide range of features such as automation, list management, and real-time reporting. It allows businesses to create and send targeted and automated email campaigns to their subscribers. The platform has a user-friendly interface and a variety of email templates, making it easy for businesses to create professional-looking emails without the need for design expertise. Campaigner also includes a variety of integrations with third-party tools, such as Salesforce and Zendesk, to further streamline the email marketing process. Additionally, the platform offers a range of reporting and analytics tools that allow businesses to track the performance of their campaigns and make data-driven decisions. Overall, Campaigner is a comprehensive email marketing solution for businesses of all sizes looking to improve their customer engagement.
Who is this software for?
Omnisend is designed for growing e-commerce businesses using Shopify, Shopify Plus, BigCommerce, WooCommerce, Magento 2 or Wix Bookings.
Pros
- Reporting is focused on revenue impacted
- High deliverability rates & tools to safeguard sender reputation
- Built specifically for eCommerce businesses
Cons
- Email templates are average
- The visual email builder UX isn't as smooth as alternatives
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Omnisend
Omnisend is an email marketing automation platform designed for e-commerce businesses. The platform offers a range of features including automated email campaigns, SMS messaging, and web push notifications. Omnisend allows businesses to create personalized and targeted campaigns based on customer behavior and purchase history. The platform also offers pre-built email templates, as well as the ability to create custom templates and A/B testing to improve the performance of emails. Omnisend also includes a variety of integrations, such as Shopify and Magento, making it easy for e-commerce businesses to connect their store and automate their marketing efforts. Omnisend also provides advanced features such as abandoned cart recovery, winback campaigns, and post-purchase automation.
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