Klaviyo vs Omnisend
Written by Marcus Taylor - CEO
Updated 27/07/2023
5 minute read
Who is this software for?
Klaviyo is an email marketing platform designed for e-commerce businesses, providing tools for creating targeted email campaigns, automations, and personalization.
Pros
- Built specifically for eCommerce businesses
- High-quality email templates
- Benchmark your performance against similar eCommerce businesses.
Cons
- Automation flow editor is a bit basic
- Limited eCommerce content blocks for email campaigns
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About Klaviyo
Klaviyo is an email marketing platform designed for e-commerce businesses, it allows businesses to create personalized email campaigns, automate email sequences, and track customer behavior.
Who is this software for?
Omnisend is designed for growing e-commerce businesses using Shopify, Shopify Plus, BigCommerce, WooCommerce, Magento 2 or Wix Bookings.
Pros
- Reporting is focused on revenue impacted
- High deliverability rates & tools to safeguard sender reputation
- Built specifically for eCommerce businesses
Cons
- Email templates are average
- The visual email builder UX isn't as smooth as alternatives
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About Omnisend
Omnisend is an email marketing automation platform designed for e-commerce businesses. The platform offers a range of features including automated email campaigns, SMS messaging, and web push notifications. Omnisend allows businesses to create personalized and targeted campaigns based on customer behavior and purchase history. The platform also offers pre-built email templates, as well as the ability to create custom templates and A/B testing to improve the performance of emails. Omnisend also includes a variety of integrations, such as Shopify and Magento, making it easy for e-commerce businesses to connect their store and automate their marketing efforts. Omnisend also provides advanced features such as abandoned cart recovery, winback campaigns, and post-purchase automation.
Who is this software for?
ActiveCampaign is suitable for businesses of all sizes looking for a powerful, easy-to-use marketing automation platform that's reasonably priced.
Pros
- Easy to build powerful automated workflows
- Very affordable and no setup fees
- A/B testing automation sequences & campaigns
Cons
- Limited dashboard customization options
- The CRM isn't ideal for large sales teams or complex use cases.
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About ActiveCampaign
ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business. ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation. Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.
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