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Email marketing software can alter the course of your growth by sending the right message to the right people at the right time – on autopilot.

But with 670+ email marketing tools available, finding the best software can be overwhelming. That's why we've meticulously researched and tested over 100 email marketing platforms for you.

Using a combination of interviews with 1,782 marketers, results from our extensive annual testing of email marketing platforms, and a lot of data crunching, we've compiled a list of recommendations to meet a range of needs.

2 Best email marketing automation tools for Healthcare in 2026

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ActiveCampaign
ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email market
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Marketo
Marketo was founded in 2006 by B2C marketing software executives who previously helped transform marketing at Epiphany. They started Marketo with a mi
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Best for
Best for
Best for Healthcare
Best for
Best for Healthcare
Pricing for 2,500 contacts
Pricing for 2,500 contacts
$24/mo
14 day free trial
Pricing for 2,500 contacts
Custom pricing
Rating
Rating
10(0)
Rating
3.5(0)

We've uncovered the strengths and weaknesses of these popular email marketing services in 9 key areas: cost, deliverability, integrations, ease of use, reporting, security, advanced features, CRM, and support.

Read on to finally find the optimal tool for your email marketing efforts.

#1 ActiveCampaign

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Best for Healthcare

With over 150,000 customers, it’s not surprising that ActiveCampaign was the most commonly mentioned tool in our survey of email markering software options for 2023.

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ActiveCampaign has earned its reputation as a leading marketing automation tool by focusing on building a world-class product that provides multiple solutions for B2C, B2B, and e-commerce businesses from around the globe.

ActiveCampaign’s automation builder is as simple to use as a flowchart or mindmap

It’s by far the most advanced email marketing platform on our list, with Active Intelligence (AI-powered features) and predictive tools enabling marketers to work smarter and deliver higher ROI.

Often credited with pioneering visual marketing automation, ActiveCampaign is impressively intuitive and easier to use than some tools on our list.

As an all-in-one marketing tool, ActiveCampaign comes with a built-in CRM system to manage your sales, live chat, and of course, email campaigns.

A built-in sales CRM connects with ActiveCampaign’s powerful automation engine

As an all-in-one marketing tool, ActiveCampaign comes with a built-in CRM system to manage your sales, live chat, and of course, email campaigns.

ActiveCampaign’s Pricing

You might think all these features come at a hefty cost. Yet, starting at only $15 a month, ActiveCampaign is reasonably priced and more affordable than many of the tools on this list.

To find out which plan is right for you, check out our full ActiveCampaign pricing breakdown.

ActiveCampaign’s Pricing

ActiveCampaign’s Pros

  • Visual automation builder

    ActiveCampaign pioneered the visual marketing automation builder, making it incredibly intuitive to create complex workflows. With 135+ triggers and actions, you can build sophisticated automations without any coding.

  • Active Intelligence (AI features)

    The Pro plan includes AI-powered features like predictive sending, predictive content recommendations, and win-probability scoring to help you work smarter and achieve better results with less manual effort.

  • Extensive integrations

    With 900+ integrations including native connections to major CRMs and eCommerce platforms, ActiveCampaign plays nicely with your existing tech stack and enables deep, robust integrations beyond basic Zapier connections.

  • Automation split testing

    This feature enables you to A/B test entire sequences against each other, rather than just test individual emails (which is offered by most marketing automation tools).

ActiveCampaign’s Pros

  • CRM

    ActiveCampaign’s marketing automation is particularly powerful because ActiveCampaign has an in-built CRM system. This CRM, however, is not as good as standalone platforms like PipeDrive or Salesforce – though we feel this is a reasonable trade-off for ActiveCampaign’s automation features.

ActiveCampaign Verdict

If you’re looking for a market-leading email marketing solution, there’s no denying that ActiveCampaign has long occupied that position.

Try ActiveCampaign today with a 14-day free trial — no credit card required.
ActiveCampaign
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#2 Marketo

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Best for Healthcare

Marketo was founded in 2006 by B2C marketing software executives who previously helped transform marketing at Epiphany. They started Marketo with a mission to change the way marketing and sales teams collaborate throughout the revenue cycle by realigning the impact of B2B marketing automation and sales effectiveness solutions on revenue growth. Marketo provides marketing and lead management software solutions that help marketing and sales teams to collaborate at every stage of a revenue cycle from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty. Privately held and around $100 million in venture funding from venture firms including InterWest, Storm Ventures and the Mayfield Fund. As of november 2012, Marketo counted over 2,000 customers and 22,000 user subscribers in B2B industries such as software technology, financial services, business services, healthcare and communications. Marquee customers include BT, Cisco, Dell Boomi, Jigsaw (part of Salesforce.com), Kelly Services, McKesson, PayPal, Rackspace, Sharp and Thomson Reuters.

Marketo's Pricing

To find out which plan is right for you, check out our full Marketo pricing breakdown.

Marketo's Pricing

Marketo's Pros

  • Powerful attribution modelling

    Powerful attribution modelling

  • Deep integration with Salesforce

    Deep integration with Salesforce

Marketo's Cons

  • Users often report needing external support and consultants to manage

    Users often report needing external support and consultants to manage

  • Expensive pricing increases exponentially

    Expensive pricing increases exponentially

  • Poor landing page and form builder

    Poor landing page and form builder

Marketo Verdict

Marketo was founded in 2006 by B2C marketing software executives who previously helped transform marketing at Epiphany. They started Marketo with a mission to change the way marketing and sales teams

Marketo
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