Drip vs CapsuleCRM
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Drip is ideal for small eCommerce businesses looking for a marketing automation platform.
Pros
- Add events with metadata to contacts for advanced email campaigns
- Drip.js lets you show custom CTA to you website visitors
- Free plan for up to 100 subscribers
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Drip
Drip is a marketing automation software that helps businesses increase their revenue by automating their email marketing campaigns. It allows users to segment their audience, personalize their emails, and track the performance of their campaigns. Drip also includes features such as lead scoring, web tracking, and e-commerce integrations. Additionally, it provides a visual workflow builder that makes it easy to create complex automation sequences. Drip also offers a range of integrations with popular e-commerce platforms such as Shopify, BigCommerce, and WooCommerce. This makes it a great choice for eCommerce stores that are looking for an easy-to-use, yet powerful email marketing automation solution.
Who is this software for?
CapsuleCRM is ideal for freelancers, non profit organisations and small businesses
Pros
- They offer a free pricing tier for up to 250 contacts
- Simple and easy to use interface
- Affordable pricing structure
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About CapsuleCRM
Capsule was launched in 2009 following the founder's frustration with existing CRM's that were either overly simplistic or far too complex for most businesses. We believe the value of a modern CRM lies in the ability to help businesses stay organized, know more about their customers, build strong relationships and to make the most of sales opportunities, all while minimising user input. We built Capsule to deliver on these values and today Capsule is used by thousands of businesses of all sizes all over the world. We're based in Manchester, United Kingdom, a city with a creative heart that was founded on science and industry and the birthplace of the modern computer.
If you have found this guide useful, please share it with your colleagues
