Drip vs Iterable
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Drip is ideal for small eCommerce businesses looking for a marketing automation platform.
Pros
- Add events with metadata to contacts for advanced email campaigns
- Drip.js lets you show custom CTA to you website visitors
- Free plan for up to 100 subscribers
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Drip
Drip is a marketing automation software that helps businesses increase their revenue by automating their email marketing campaigns. It allows users to segment their audience, personalize their emails, and track the performance of their campaigns. Drip also includes features such as lead scoring, web tracking, and e-commerce integrations. Additionally, it provides a visual workflow builder that makes it easy to create complex automation sequences. Drip also offers a range of integrations with popular e-commerce platforms such as Shopify, BigCommerce, and WooCommerce. This makes it a great choice for eCommerce stores that are looking for an easy-to-use, yet powerful email marketing automation solution.
Who is this software for?
Iterable is a cross-channel marketing automation platform that helps businesses to create, optimize and automate personalized campaigns across email, SMS, push, in-app and web notifications.
Pros
Cons
- Expensive (and doesn't disclose their pricing)
- Can take a very long time to setup and integrate
- The UI can be confusing and disorganized
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Iterable
Iterable is a cross-channel marketing automation platform that enables businesses to create, execute, and optimize campaigns across all channels. The platform offers a range of features such as email, SMS, push notifications, in-app messaging, and web push notifications. Iterable allows businesses to create personalized and targeted campaigns based on customer behavior and purchase history, with the ability to segment users and automate workflows. The platform also includes a variety of pre-built templates and A/B testing capabilities to improve the performance of campaigns. Iterable also offers integrations with a variety of third-party tools, such as Salesforce, Shopify and Zendesk, and it also allows for the use of webhooks, APIs and SDKs for further customizations. Overall, Iterable is a powerful cross-channel marketing platform that allows businesses to increase customer engagement and drive conversions.
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