Drip vs Ortto
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Drip is ideal for small eCommerce businesses looking for a marketing automation platform.
Pros
- Add events with metadata to contacts for advanced email campaigns
- Drip.js lets you show custom CTA to you website visitors
- Free plan for up to 100 subscribers
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Drip
Drip is a marketing automation software that helps businesses increase their revenue by automating their email marketing campaigns. It allows users to segment their audience, personalize their emails, and track the performance of their campaigns. Drip also includes features such as lead scoring, web tracking, and e-commerce integrations. Additionally, it provides a visual workflow builder that makes it easy to create complex automation sequences. Drip also offers a range of integrations with popular e-commerce platforms such as Shopify, BigCommerce, and WooCommerce. This makes it a great choice for eCommerce stores that are looking for an easy-to-use, yet powerful email marketing automation solution.
Who is this software for?
Autopilot is ideal for small and large businesses
Pros
- Easy to use marketing automation solution
- 30 day free trial of the product
- Affordable pricing
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Ortto
Ortto (formerly Autopilot) was founded in 2012 as Bislr Inc., by three Australian brothers, Mike, Chris, and Peter, while living in Bondi Beach, Australia. After years of pain and frustration stitching marketing tools and data together for some of Australia's leading tech companies, they recognized a clear gap in the market for marketing automation software that is as easy to use as a whiteboard, that plays nicely with other technologies, and can be tried and bought right over the web.
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