GetResponse vs Keap

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Who is this software for?

GetResponse is ideal for small businesses and marketers on a tight budget looking for a European email marketing provider.

Pros

  • Publish designer-quality landing pages in seconds
  • No contracts. No obligations. Cancel anytime
  • 500+ professionally designed email templates

Cons

  • Duplicate contacts count towards monthly limit
  • Limited CRM tools

Screenshots

Pricing

For 2.5k contacts
$22 / month
For 10k contacts
$59 / month
For 25k contacts
$129 / month
For 100k contacts
$399 / month
Full feature pricing
$997 / month
Starting price
$12 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
1998

About GetResponse

GetResponse is the world's easiest email marketing platform, helping over 350,000+ small businesses, marketers and brands get better results. GetResponse includes an amazingly easy drag 'n drop Email Editor (winner of Stevie Award 2012) with hundreds of beautiful newsletter templates to choose from. Customize your newsletter with beautiful photos from iStock library.

Who is this software for?

Keap (formerly Infusionsoft) is ideal for high-value lead generation businesses, such as real estate and coaching companies, looking for a marketing automation platform.

Pros

  • Powerful all in one marketing automation solution

Cons

  • No real time interface with USPS for providing accurate shipping costs to customers
  • Steep learning curve
  • Required to purchase a kickstart package starting from $1,000

Screenshots

1 of 2

Pricing

For 2.5k contacts
$153 / month
For 10k contacts
$289 / month
For 25k contacts
$409 / month
For 100k contacts
Contact sales
Full feature pricing
$379 / month
Starting price
$199 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
2001

About Keap

If you wish to know what does Keap (formerly Infusionsoft) do, here are the details: Keap (formerly Infusionsoft) is an all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce. Over 23,000 small business owners use Keap (formerly Infusionsoft) to get organized, save time and grow sales. Keap (formerly Infusionsoft) is built exclusively for small business. Whether your storefront is based online, on a physical street, or a service that's on the go, Keap (formerly Infusionsoft) can help. Use the tool to map out each step of your sales and marketing strategy as well as automate repetitive tasks such as follow-up. With Keap (formerly Infusionsoft), you can enrich leads, scale personal relationships with customers, and so much more. Keap (formerly Infusionsoft) allows you to centralize all customer interactions and daily activities in one place, get new leads turn them into customers, sell more online and collect payment using one centralized system, and improve your productivity.