HubSpot vs Campaigner
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
HubSpot is ideal for medium-sized B2B businesses and agencies that need a centralized CRM & marketing platform with in-depth reporting.
Pros
- Easy to use and intuitive platform
- The Hubspot blog holds a wealth of knowledge for business owners to learn about online marketing
- Hubspot is a complete all in one solution
Cons
- Steep price creep, as you build your list, the cost of Hubspot rises steeply
- Marketing platform requires a 12-month contract
- Expensive for a small business solution
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices 
Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About HubSpot
HubSpot was founded in 2006 as a result of a simple observation: people have transformed how they live, work, shop, and buy, but businesses have not adapted. This mismatch led Brian Halligan and Dharmesh Shah to create the vision for the inbound experience and to develop HubSpot's platform to support it. With our powerful, easy to use, integrated set of applications, businesses can attract, engage, and delight customers by delivering inbound experiences that are relevant, helpful, and personalized. HubSpot is, after all, on a mission to make the world more inbound, one business transformation after another.
Who is this software for?
Campaigner is suitable for small to medium-sized businesses that want to improve their email marketing efforts and reach their target audience effectively.
Pros
- Campaigns are easy to create and look good
- The interface is intuitive and easy to use
Cons
- Little is offered to minimise spam and improve deliverability
- Some users report it's difficult to cancel or downgrade plans
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Campaigner
Campaigner is an email marketing platform that offers a wide range of features such as automation, list management, and real-time reporting. It allows businesses to create and send targeted and automated email campaigns to their subscribers. The platform has a user-friendly interface and a variety of email templates, making it easy for businesses to create professional-looking emails without the need for design expertise. Campaigner also includes a variety of integrations with third-party tools, such as Salesforce and Zendesk, to further streamline the email marketing process. Additionally, the platform offers a range of reporting and analytics tools that allow businesses to track the performance of their campaigns and make data-driven decisions. Overall, Campaigner is a comprehensive email marketing solution for businesses of all sizes looking to improve their customer engagement.
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