HubSpot vs Gist
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
HubSpot is ideal for medium-sized B2B businesses and agencies that need a centralized CRM & marketing platform with in-depth reporting.
Pros
- Easy to use and intuitive platform
- The Hubspot blog holds a wealth of knowledge for business owners to learn about online marketing
- Hubspot is a complete all in one solution
Cons
- Steep price creep, as you build your list, the cost of Hubspot rises steeply
- Marketing platform requires a 12-month contract
- Expensive for a small business solution
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices 
Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About HubSpot
HubSpot was founded in 2006 as a result of a simple observation: people have transformed how they live, work, shop, and buy, but businesses have not adapted. This mismatch led Brian Halligan and Dharmesh Shah to create the vision for the inbound experience and to develop HubSpot's platform to support it. With our powerful, easy to use, integrated set of applications, businesses can attract, engage, and delight customers by delivering inbound experiences that are relevant, helpful, and personalized. HubSpot is, after all, on a mission to make the world more inbound, one business transformation after another.
Who is this software for?
Gist is a customer relationship management (CRM) software that helps businesses to manage their customer interactions and communications. It's suitable for small to medium-sized companies that want to better manage their customer data and improve their sales and marketing efforts.
Pros
Cons
- Managing bulk tasks is difficult
- Live chat/messenger emails are sent from a "gistmail.com" address
- The iOS app is buggy and hard to use
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Gist
Gist is a CRM and marketing automation platform that helps businesses manage and grow their relationships with customers. Gist allows businesses to automate customer interactions, streamline sales and support processes, and track customer behavior. The platform also includes a variety of pre-built templates and A/B testing capabilities to improve the performance of campaigns. Gist offers integrations with a variety of third-party tools such as Salesforce, Shopify and Zendesk, making it easy for businesses to connect their existing tools. Additionally, Gist provides a user-friendly interface and real-time reporting and analytics features, allowing businesses to track the performance of their campaigns and make data-driven decisions.
If you have found this guide useful, please share it with your colleagues
