HubSpot vs Moosend

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Who is this software for?

HubSpot is ideal for medium-sized B2B businesses and agencies that need a centralized CRM & marketing platform with in-depth reporting.

Pros

  • Easy to use and intuitive platform
  • The Hubspot blog holds a wealth of knowledge for business owners to learn about online marketing
  • Hubspot is a complete all in one solution

Cons

  • Steep price creep, as you build your list, the cost of Hubspot rises steeply
  • Marketing platform requires a 12-month contract
  • Expensive for a small business solution

Screenshots

1 of 2

Pricing

For 2.5k contacts
$800 / month
For 10k contacts
$3,600 / month
For 25k contacts
$3,600 / month
For 100k contacts
$3,600 / month
Full feature pricing
$3,600 / month
Starting price
$15 / month per seat
Setup fee
None
Starting # of users
Unlimited
Cost per extra user
No
Refund policy
No refunds
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
2006

About HubSpot

HubSpot was founded in 2006 as a result of a simple observation: people have transformed how they live, work, shop, and buy, but businesses have not adapted. This mismatch led Brian Halligan and Dharmesh Shah to create the vision for the inbound experience and to develop HubSpot's platform to support it. With our powerful, easy to use, integrated set of applications, businesses can attract, engage, and delight customers by delivering inbound experiences that are relevant, helpful, and personalized. HubSpot is, after all, on a mission to make the world more inbound, one business transformation after another.

Who is this software for?

Moosend is an email marketing platform providing advanced automation and personalization tools to create targeted, effective campaigns, with easy list management and analytics.

Pros

  • Competitive pricing for the range of features offered
  • Offers transactional email
  • Easy to use email builder

Cons

  • Lacks advanced automation features
  • A relative newcomer without much differentation

Screenshots

Pricing

For 2.5k contacts
$32 / month
For 10k contacts
$160 / month
For 25k contacts
$315 / month
For 100k contacts
$936 / month
Full feature pricing
$9 / month
Starting price
$9 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
London, UK
Founded in
2011

Alternatives

About Moosend

Moosend is an email marketing platform that allows businesses to create and send targeted and automated email campaigns to their subscribers. It offers a range of features such as automation, list management, and real-time reporting. The platform has a user-friendly interface that makes it easy for beginners to create and send emails, as well as track and analyze the performance of their campaigns. Moosend also includes a variety of templates, allowing businesses to create professional-looking emails without the need for design expertise. Additionally, the platform has integrations with a variety of third-party tools, such as Shopify and Salesforce, to further streamline the email marketing process.