HubSpot vs PipeDrive
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
HubSpot is ideal for medium-sized B2B businesses and agencies that need a centralized CRM & marketing platform with in-depth reporting.
Pros
- Easy to use and intuitive platform
- The Hubspot blog holds a wealth of knowledge for business owners to learn about online marketing
- Hubspot is a complete all in one solution
Cons
- Steep price creep, as you build your list, the cost of Hubspot rises steeply
- Marketing platform requires a 12-month contract
- Expensive for a small business solution
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices 
Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About HubSpot
HubSpot was founded in 2006 as a result of a simple observation: people have transformed how they live, work, shop, and buy, but businesses have not adapted. This mismatch led Brian Halligan and Dharmesh Shah to create the vision for the inbound experience and to develop HubSpot's platform to support it. With our powerful, easy to use, integrated set of applications, businesses can attract, engage, and delight customers by delivering inbound experiences that are relevant, helpful, and personalized. HubSpot is, after all, on a mission to make the world more inbound, one business transformation after another.
Who is this software for?
Pipedrive is ideal for small to mid sized businesses
Pros
- Easy to use and understand visual platform
- Customizable platform to suit every business
- Lightweight interface packed with tonnes of features
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About PipeDrive
Pipedrive roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline. So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managing sales. Today Pipedrive software is used by more than 10,000 customers around the world. We have offices in New York and Tallinn, Estonia. Pipeline raised more than $13.4 million from Bessemer Venture Partners, Paua Ventures, Rembrandt Venture Partners and others to fuel Pipedrives growth and are proud alumni of AngelPad.
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