iContact vs Ontraport
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
iContact is ideal for freelancers and small to mid sized businesses
Pros
- Offers live chat support Monday - Friday
- 20% Discount for nonprofit organizations
- Integrations with social media platforms
Cons
- Missing some fundamental features like importing contacts from Gmail
- Limitations on segments
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About iContact
Since 2003, iContact have provided small to mid sized businesses a practical and user friendly solution to email marketing and marketing automation. With scalable solutions that grow with your business iContact is well suited for high-volume senders, marketers and businesses starting out with email marketing. The iContact platform is a full suite of marketing automation features including email marketing, landing page builder, social media management, analytics, reporting and more.
Who is this software for?
Ontraport is ideal for coaches, teachers and other information product-based businesses looking for an all-in-one sales and marketing platform.
Pros
- Huge range of features including built-in Wordpress membership functionality, affiliate program & more.
- Scalable, unified system allows measurable results for business growth
Cons
- Currently, no invoicing/quotes, true shopping cart with inventory monitoring or multi-currency capability without a shopping cart integration.
- Less integrations than competitors, but API helpers like Zapier and Apiant make most things possible.
- Live Support isn't 24 hours yet.
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Ontraport
Landon Ray founded ONTRAPORT in 2006 in Santa Barbara, California. "I was running another business and ran into the problems that all entrepreneurs do, and I couldn't believe there wasn't a slick solution to solve them," Ray said of the founding. ONTRAPORT offers customer relations management services that help with content management, such as creating and hosting webpages, lead tracking, which includes collecting customer data and behavior, traditional marketing approaches, such as e-mail, SMS, social media, and direct mail, managing online payments, including automated billing, and workflow automation, such as for recruiting. Forbes named ONTRAPORT no. 71 on its list of "America's Most Promising Companies. "ONTRAPORT was no. 102 in the Inc. 500 list. The company also placed no. 10 on Inc.'s "Top 100 Software Companies" and no. 26 on its "Top 100 California Companies.". ONTRAPORT has clients all over the globe.
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