Intercom vs Omnisend
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Intercom is ideal for software & SaaS businesses looking to manage marketing and customer success messaging in one tool.
Pros
- Great for software companies needing to manage users
- Easy to create in-app product tours and chat messages
- Easy to send custom events via the Intercom SDK
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Intercom
Intercom is a customer communication platform that allows businesses to communicate with their customers through a variety of channels, including email, in-app messaging, and live chat. It offers a range of features, including automated messaging, lead generation, and customer segmentation, making it a versatile tool for customer engagement. Additionally, Intercom's messaging capabilities can also be integrated with other tools such as Salesforce, Zendesk, and Slack, making it a powerful addition to a company's overall customer communication strategy. Intercom is an effective tool for businesses looking to improve their customer communication and engagement.
Who is this software for?
Omnisend is designed for growing e-commerce businesses using Shopify, Shopify Plus, BigCommerce, WooCommerce, Magento 2 or Wix Bookings.
Pros
- Reporting is focused on revenue impacted
- High deliverability rates & tools to safeguard sender reputation
- Built specifically for eCommerce businesses
Cons
- Email templates are average
- The visual email builder UX isn't as smooth as alternatives
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Omnisend
Omnisend is an email marketing automation platform designed for e-commerce businesses. The platform offers a range of features including automated email campaigns, SMS messaging, and web push notifications. Omnisend allows businesses to create personalized and targeted campaigns based on customer behavior and purchase history. The platform also offers pre-built email templates, as well as the ability to create custom templates and A/B testing to improve the performance of emails. Omnisend also includes a variety of integrations, such as Shopify and Magento, making it easy for e-commerce businesses to connect their store and automate their marketing efforts. Omnisend also provides advanced features such as abandoned cart recovery, winback campaigns, and post-purchase automation.
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