Kajabi vs Omnisend

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Who is this software for?

Kajabi is a all-in-one platform for creating and selling online courses, membership sites, and coaching businesses. It provides tools for creating landing pages, email marketing, course creation, and more.

Pros

  • Built specifically for course creators and coaches
  • You can take payments without a third-party tool
  • Well-designed landing page and course page templates

Cons

  • Expensive starting price
  • Deliverability is lower than expected

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$319 / month
Starting price
$119 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
California, United States
Founded in
2010

Alternatives

About Kajabi

Kajabi is an all-in-one platform for creating and selling online courses, coaching and memberships. It offers a range of features such as website creation, course hosting, email marketing and checkout pages.

Who is this software for?

Omnisend is designed for growing e-commerce businesses using Shopify, Shopify Plus, BigCommerce, WooCommerce, Magento 2 or Wix Bookings.

Pros

  • Reporting is focused on revenue impacted
  • High deliverability rates & tools to safeguard sender reputation
  • Built specifically for eCommerce businesses

Cons

  • Email templates are average
  • The visual email builder UX isn't as smooth as alternatives

Screenshots

1 of 3

Pricing

For 2.5k contacts
$35 / month
For 10k contacts
$115 / month
For 25k contacts
$245 / month
For 100k contacts
$720 / month
Full feature pricing
$59 / month
Starting price
Free
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Vilnius, Lithuania
Founded in
2014

About Omnisend

Omnisend is an email marketing automation platform designed for e-commerce businesses. The platform offers a range of features including automated email campaigns, SMS messaging, and web push notifications. Omnisend allows businesses to create personalized and targeted campaigns based on customer behavior and purchase history. The platform also offers pre-built email templates, as well as the ability to create custom templates and A/B testing to improve the performance of emails. Omnisend also includes a variety of integrations, such as Shopify and Magento, making it easy for e-commerce businesses to connect their store and automate their marketing efforts. Omnisend also provides advanced features such as abandoned cart recovery, winback campaigns, and post-purchase automation.