Keap vs Nimble
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Keap (formerly Infusionsoft) is ideal for high-value lead generation businesses, such as real estate and coaching companies, looking for a marketing automation platform.
Pros
- Powerful all in one marketing automation solution
Cons
- No real time interface with USPS for providing accurate shipping costs to customers
- Steep learning curve
- Required to purchase a kickstart package starting from $1,000
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Keap
If you wish to know what does Keap (formerly Infusionsoft) do, here are the details: Keap (formerly Infusionsoft) is an all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce. Over 23,000 small business owners use Keap (formerly Infusionsoft) to get organized, save time and grow sales. Keap (formerly Infusionsoft) is built exclusively for small business. Whether your storefront is based online, on a physical street, or a service that's on the go, Keap (formerly Infusionsoft) can help. Use the tool to map out each step of your sales and marketing strategy as well as automate repetitive tasks such as follow-up. With Keap (formerly Infusionsoft), you can enrich leads, scale personal relationships with customers, and so much more. Keap (formerly Infusionsoft) allows you to centralize all customer interactions and daily activities in one place, get new leads turn them into customers, sell more online and collect payment using one centralized system, and improve your productivity.
Who is this software for?
Nimble is ideal for freelancers, small to mid size businesses and public administrations.
Pros
- Simple and easy to use features
- Strong social media integration
- Easily track where, what and how you have interacted with leads
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Nimble
Nimble is an insightful relationship manager created to help professionals build better relationships across all social channels. Nimble provides a smart and easy way to track, engage and nurture contacts as well as source new leads. Nimble provides small-medium sized businesses with one solution that can help them discover, listen and engage with individuals relevant to their business and build relationships that can lead to opportunities. Nimble will identify valuable prospects in your network and guide your interaction with them. The application brings together contact profiles, email conversations, calendars, communications, collaborations and social signals and displays them on one easy-view platform. Social channels such as Facebook, Twitter and LinkedIn are automatically linked to business contacts enabling you to effectively engage them from everywhere you work.
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