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If you’re thinking of using Mailchimp, you might be wondering how much it will cost. We’ve broken down Mailchimp’s pricing for different features and list sizes to help you work out how much you’ll pay now – and as your list grows.

What is Mailchimp?

Mailchimp is a complete email marketing solution that allows users complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. The MailChimp lets you create custom templates and at the same time choose from an array of premade designs and campaigns.

Read a review of Mailchimp by our experts and real users.

Mailchimp review

Mailchimp plans

Mailchimp has 4 plans: Free (from $0/mo), Essentials (from $13/mo), Standard (from $20/mo), Premium (from $350/mo).

Free

$0/mo

Starts from $0 per month.

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Essentials

$13/mo

Starts from $13 per month.

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Standard

$20/mo

Starts from $20 per month.

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Premium

$350/mo

Starts from $350 per month.

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Mailchimp costs based on contacts

The price you pay today is unlikely to be the price you pay one year from now. As such, it’s prudent to consider how much you might pay if your mailing list doubled or tripled. Don’t worry, we’ve done the maths for you!

Free Essentials Standard Premium
500 $0$13$20 Custom
2,500 Custom $39$60 Custom
10,000 Custom $100$135$350
25,000 Custom $260$350 Custom
50,000 Custom $350 Custom $700
100,000 Custom Custom $700 Custom
200,000 Custom Custom Custom $1510

Mailchimp features by plan

MailchimpFree

For beginners

  • Email marketing
  • Landing pages
  • Basic email templates
  • Forms
  • Creative assistant
  • Basic reporting
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MailchimpEssentials

For growing businesses

  • Everything in Free
  • All email templates
  • A/B testing
  • 24/7 email & chat support
  • Automated customer journeys
  • Custom branding
Start a trial

MailchimpStandard

For marketing teams

  • Everything in Essentials
  • Advanced audience insights
  • Retargeting ads
  • Custom templates
  • Behavioral targeting
  • Pre-built automation journeys
  • Predictive segmentation
Start a trial

MailchimpPremium

For large organizations

  • Everything in Standard
  • Advanced segmentation
  • Multivariate testing
  • Comparative reporting
  • Unlimited seats and role-based access
  • Phone & priority support
Start a trial

Mailchimp discounts

Mailchimp offers a free plan for up to 2,000 contacts, allowing small businesses to access its platform and basic features at no cost. Additionally, they offer a 10% discount for annual billing, making it a cost-effective choice for long-term users.

Is Mailchimp worth it?

Mailchimp is a user-friendly marketing automation platform that provides a wide range of features to help businesses of all sizes streamline their marketing efforts and drive revenue growth. Its advanced automation workflows, segmentation capabilities, and reporting tools make it a valuable asset for businesses looking to enhance their marketing strategies. With its flexible pricing plans and discounts, Mailchimp is an affordable and worthwhile investment for businesses looking to improve their marketing efforts.