Omnisend vs Brevo
Written by Marcus Taylor - CEO
Updated 02/03/2026
5 minute read
Who is this software for?
Omnisend is designed for growing e-commerce businesses using Shopify, Shopify Plus, BigCommerce, WooCommerce, Magento 2 or Wix Bookings.
Pros
- Reporting is focused on revenue impacted
- High deliverability rates & tools to safeguard sender reputation
- Built specifically for eCommerce businesses
Cons
- Email templates are average
- The visual email builder UX isn't as smooth as alternatives
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Omnisend
Omnisend is an email marketing automation platform designed for e-commerce businesses. The platform offers a range of features including automated email campaigns, SMS messaging, and web push notifications. Omnisend allows businesses to create personalized and targeted campaigns based on customer behavior and purchase history. The platform also offers pre-built email templates, as well as the ability to create custom templates and A/B testing to improve the performance of emails. Omnisend also includes a variety of integrations, such as Shopify and Magento, making it easy for e-commerce businesses to connect their store and automate their marketing efforts. Omnisend also provides advanced features such as abandoned cart recovery, winback campaigns, and post-purchase automation.
Who is this software for?
Brevo is ideal for businesses looking for an all-in-one platform combining email marketing, SMS, CRM, and transactional messaging with competitive pricing based on email volume rather than contacts.
Pros
- Pricing based on emails sent, not contacts stored
- Built-in CRM and sales pipeline
- Multichannel marketing (email, SMS, WhatsApp, chat)
Cons
- Free plan limited to 300 emails/day
- Advanced analytics only on Professional plan
- Phone support requires Professional plan or higher
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Brevo
Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email marketing, SMS campaigns, marketing automation, CRM, and transactional messaging. With multichannel marketing automation, Aura AI assistant, and a built-in sales CRM, Brevo helps businesses of all sizes manage their customer relationships and marketing campaigns from a single platform.
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