Ontraport vs Salesforce Marketing Cloud (Pardot)
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Ontraport is ideal for coaches, teachers and other information product-based businesses looking for an all-in-one sales and marketing platform.
Pros
- Huge range of features including built-in Wordpress membership functionality, affiliate program & more.
- Scalable, unified system allows measurable results for business growth
Cons
- Currently, no invoicing/quotes, true shopping cart with inventory monitoring or multi-currency capability without a shopping cart integration.
- Less integrations than competitors, but API helpers like Zapier and Apiant make most things possible.
- Live Support isn't 24 hours yet.
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Ontraport
Landon Ray founded ONTRAPORT in 2006 in Santa Barbara, California. "I was running another business and ran into the problems that all entrepreneurs do, and I couldn't believe there wasn't a slick solution to solve them," Ray said of the founding. ONTRAPORT offers customer relations management services that help with content management, such as creating and hosting webpages, lead tracking, which includes collecting customer data and behavior, traditional marketing approaches, such as e-mail, SMS, social media, and direct mail, managing online payments, including automated billing, and workflow automation, such as for recruiting. Forbes named ONTRAPORT no. 71 on its list of "America's Most Promising Companies. "ONTRAPORT was no. 102 in the Inc. 500 list. The company also placed no. 10 on Inc.'s "Top 100 Software Companies" and no. 26 on its "Top 100 California Companies.". ONTRAPORT has clients all over the globe.
Who is this software for?
Pardot is ideal for Salesforce users looking for a marketing automation solution
Pros
- Customizable marketing automation tool
- Great integration with Salesforce
- Lead Deck lets you send send perspectives on your service pages with one-click
Cons
- Accounts starts with only 1 user
- API access only available for PRO users starting at $2,000 / month
- One of the more expensive solutions
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration General Info
Alternatives
About Salesforce Marketing Cloud (Pardot)
Pardot, B2B marketing automation by Salesforce, offers an easy-to-use marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns. As an integral part of the Salesforce family, Pardot is committed to staying on the front lines of innovation, helping companies to exceed their revenue goals, better align their sales and marketing teams, and do more with the resources they already have. Pardot is dedicated to supporting the needs of growing B2B organizations, and can help marketers and sales reps at any size organization work together and win together. Headquartered in Atlanta, Georgia, Pardot has a growing client base ranging from small and mid-sized businesses to divisions of large enterprise organizations. Additional Pardot offices can be found in cities across the globe.
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