Ontraport vs Silverpop
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Ontraport is ideal for coaches, teachers and other information product-based businesses looking for an all-in-one sales and marketing platform.
Pros
- Huge range of features including built-in Wordpress membership functionality, affiliate program & more.
- Scalable, unified system allows measurable results for business growth
Cons
- Currently, no invoicing/quotes, true shopping cart with inventory monitoring or multi-currency capability without a shopping cart integration.
- Less integrations than competitors, but API helpers like Zapier and Apiant make most things possible.
- Live Support isn't 24 hours yet.
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Ontraport
Landon Ray founded ONTRAPORT in 2006 in Santa Barbara, California. "I was running another business and ran into the problems that all entrepreneurs do, and I couldn't believe there wasn't a slick solution to solve them," Ray said of the founding. ONTRAPORT offers customer relations management services that help with content management, such as creating and hosting webpages, lead tracking, which includes collecting customer data and behavior, traditional marketing approaches, such as e-mail, SMS, social media, and direct mail, managing online payments, including automated billing, and workflow automation, such as for recruiting. Forbes named ONTRAPORT no. 71 on its list of "America's Most Promising Companies. "ONTRAPORT was no. 102 in the Inc. 500 list. The company also placed no. 10 on Inc.'s "Top 100 Software Companies" and no. 26 on its "Top 100 California Companies.". ONTRAPORT has clients all over the globe.
Who is this software for?
Silverpop is ideal for freelancers, large enterprises and small to mid sized businesses
Pros
- Sophisticated segmentation
- Positive reviews around their support services
Cons
- Requires in house technical resources to integrate their product with most other software
- Hard to build emails if your are not familiar with HTML
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Silverpop
Silverpop, an IBM Company, is a cloud-based digital marketing provider that offers email marketing and lead management solutions. Silverpop Engage uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time. By providing deep, behavior-based customer insights and an intuitive engagement engine, Silverpop reduces the complexity of omnichannel marketing and enables exceptional experiences for customers across the entire buyer journey. As part of IBM's ExperienceOne integrated portfolio, Silverpop will help convert prospects into loyal customers through more relevant one-to-one interactions. Silverpop is trusted by more than 5,000 brands around the globe
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