ClickFunnels review

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Our thoughts on ClickFunnels

ClickFunnels is the platform that popularised sales funnels for online entrepreneurs. Founded by Russell Brunson in 2014, ClickFunnels has built a massive following among coaches, consultants, course creators, and affiliate marketers.

The platform’s core strength is making it easy to build high-converting sales funnels without any coding knowledge. With ClickFunnels 2.0, the platform has expanded beyond just funnels to include a full website builder, CRM, email marketing, and course hosting — positioning itself as more of an all-in-one business platform.

However, ClickFunnels comes at a premium price. The Launch plan starts at $81/month (billed annually) and the top-tier Dominate plan runs $5,997/year. For businesses on a tighter budget, Systeme.io offers similar funnel-building capabilities starting at $0/month, while GetResponse provides solid funnel features alongside robust email marketing.

ClickFunnels Review Summary

• ClickFunnels is the most well-known funnel building platform, with a massive community and extensive training resources
• Pricing starts at $81/month (billed annually) which is expensive compared to alternatives, but the platform delivers strong conversion optimization features
• Best for coaches, consultants, and course creators who need proven funnel templates and split testing

ClickFunnels’s Screenshots

ClickFunnels’s Pricing

ClickFunnels offers four plans (billed annually): Launch ($81/mo) with 1 workspace, 2 team members, and 10K contacts; Scale ($164/mo) with 5 workspaces, 5 team members, and 75K contacts; Optimize ($248/mo) with 10 workspaces, 10 team members, and 150K contacts; and Dominate ($5,997/yr) with 20 workspaces, 20 team members, and 400K contacts. All plans include unlimited funnels and visitors. A 14-day free trial and 30-day money-back guarantee are available.

ClickFunnels’s Pros and Cons

ClickFunnels is a powerful funnel builder, but it comes at a premium price with some notable trade-offs.

Pros

• Purpose-built for funnels:
  ClickFunnels was designed from the ground up to create sales funnels. The templates, split testing, and conversion tracking are all optimized for maximizing conversions.

• Extensive template library:
  Hundreds of pre-built funnel templates for different use cases (webinars, product launches, lead generation, etc.) make it easy to get started quickly.

• Comprehensive split testing:
  A/B test every element of your funnels — from headlines to button colors to entire page layouts — to systematically improve conversion rates.

• Massive community and training:
  ClickFunnels has one of the largest communities of any marketing tool, with extensive training resources, live events, and an active online community.

Cons

• Expensive compared to alternatives:
  Starting at $81/month (billed annually), ClickFunnels is one of the pricier options. Systeme.io offers a free plan and GetResponse includes funnel building at lower price points.

• Platform can be buggy:
  Users frequently report bugs and glitches, particularly with the page editor and integrations. This can be frustrating when building complex funnels.

• Brand association can be polarising:
  ClickFunnels has a strong “bro marketing” reputation that doesn’t appeal to everyone. Some businesses prefer a more understated platform.

ClickFunnels’s Features Overview

ClickFunnels 2.0 has expanded well beyond just funnel building.

• Drag-and-drop funnel builder:
  Build complete sales funnels with landing pages, order forms, upsells, and thank-you pages using an intuitive visual editor.

• Built-in email marketing:
  Send automated email sequences tied to funnel actions without needing a separate email tool.

ClickFunnels User Reviews

Our verdict on ClickFunnels

ClickFunnels remains the go-to platform for entrepreneurs and marketers who are serious about funnel-based selling. The community, templates, and training are unmatched. However, budget-conscious businesses should consider Systeme.io for a more affordable alternative, or GoHighLevel for an all-in-one platform with funnel capabilities.