GoHighLevel review

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Our thoughts on GoHighLevel

GoHighLevel is an ambitious all-in-one marketing and CRM platform that aims to replace your entire tech stack. Founded in 2018, GoHighLevel has rapidly grown in popularity — particularly among marketing agencies — thanks to its unique white-labelling capability that allows agencies to resell the platform under their own brand.

GoHighLevel combines CRM, funnel building, email marketing, SMS marketing, appointment scheduling, reputation management, and more into a single platform. This makes it appealing for businesses tired of juggling multiple subscriptions, though it also means the platform tries to do a lot, and doesn’t always excel in every area.

The pricing model is straightforward: unlimited contacts on all plans, starting at $97/month. This is significantly cheaper than running separate tools for CRM, funnels, and email marketing, but the platform does have a steep learning curve due to the sheer number of features.

For businesses that just need a CRM, Pipedrive or HubSpot may be simpler choices. For dedicated funnel building, ClickFunnels offers a more polished experience. But if you want everything in one place at a competitive price, GoHighLevel is worth considering.

GoHighLevel Review Summary

• GoHighLevel is an all-in-one platform combining CRM, funnels, email, SMS, and more — aimed primarily at marketing agencies
• Unlimited contacts on all plans starting at $97/month offers strong value compared to running separate tools
• The white-label capability is unique in this space, allowing agencies to resell the platform under their own brand

GoHighLevel’s Screenshots

GoHighLevel’s Pricing

GoHighLevel offers three plans: Starter ($97/mo) includes all core tools to capture and close leads, full online booking, pipelines, social calendar, website builder, unlimited contacts and users, and up to 3 sub-accounts; Unlimited ($297/mo) adds API access, unlimited sub-accounts, a branded desktop app with custom domains, and full platform white-labelling; and SaaS Pro ($497/mo) adds SaaS mode for auto sub-account creation, rebilling with custom markup, and conversation AI. Save 20% with annual plans. All plans include a 14-day free trial.

GoHighLevel’s Pros and Cons

GoHighLevel tries to replace your entire marketing tech stack — here’s what that means in practice.

Pros

• True all-in-one platform:
  GoHighLevel replaces CRM, email marketing, SMS, funnel builder, appointment scheduler, and reputation management tools. This can save hundreds of dollars per month in separate subscriptions.

• White-label capability:
  Agencies can rebrand GoHighLevel as their own platform and resell it to clients. This is a unique feature not offered by most competitors.

• Unlimited contacts:
  Unlike most CRM and email marketing tools that charge based on contact count, GoHighLevel includes unlimited contacts on all plans.

• Active community and development:
  GoHighLevel has a large, active user community and the platform receives frequent updates with new features.

Cons

• Steep learning curve:
  With so many features packed into one platform, getting up to speed takes significant time. The interface can feel cluttered and overwhelming for new users.

• Jack of all trades, master of none:
  While GoHighLevel covers many areas, individual features may not be as polished as dedicated tools. For example, the funnel builder isn’t as refined as ClickFunnels and the CRM isn’t as intuitive as Pipedrive.

• Customer support can be slow:
  Response times for support tickets can be lengthy, and the platform relies heavily on community forums and documentation for troubleshooting.

GoHighLevel’s Features Overview

GoHighLevel packs an extensive feature set that spans CRM, marketing, and sales.

• CRM and pipeline management:
  Manage contacts, deals, and sales pipelines with customizable stages and automated follow-ups.

• Funnel and website builder:
  Build landing pages, funnels, and websites with a drag-and-drop editor without needing separate tools.

GoHighLevel User Reviews

Our verdict on GoHighLevel

GoHighLevel is best suited for marketing agencies and businesses that want to consolidate multiple tools into a single platform. The white-label option is a game-changer for agencies. However, if you’re looking for best-in-class in a specific area, dedicated tools like Pipedrive for CRM or ClickFunnels for funnels may serve you better.