Drip vs Omnisend
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Drip is ideal for small eCommerce businesses looking for a marketing automation platform.
Pros
- Add events with metadata to contacts for advanced email campaigns
- Drip.js lets you show custom CTA to you website visitors
- Free plan for up to 100 subscribers
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Drip
Drip is a marketing automation software that helps businesses increase their revenue by automating their email marketing campaigns. It allows users to segment their audience, personalize their emails, and track the performance of their campaigns. Drip also includes features such as lead scoring, web tracking, and e-commerce integrations. Additionally, it provides a visual workflow builder that makes it easy to create complex automation sequences. Drip also offers a range of integrations with popular e-commerce platforms such as Shopify, BigCommerce, and WooCommerce. This makes it a great choice for eCommerce stores that are looking for an easy-to-use, yet powerful email marketing automation solution.
Who is this software for?
Omnisend is designed for growing e-commerce businesses using Shopify, Shopify Plus, BigCommerce, WooCommerce, Magento 2 or Wix Bookings.
Pros
- Reporting is focused on revenue impacted
- High deliverability rates & tools to safeguard sender reputation
- Built specifically for eCommerce businesses
Cons
- Email templates are average
- The visual email builder UX isn't as smooth as alternatives
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Omnisend
Omnisend is an email marketing automation platform designed for e-commerce businesses. The platform offers a range of features including automated email campaigns, SMS messaging, and web push notifications. Omnisend allows businesses to create personalized and targeted campaigns based on customer behavior and purchase history. The platform also offers pre-built email templates, as well as the ability to create custom templates and A/B testing to improve the performance of emails. Omnisend also includes a variety of integrations, such as Shopify and Magento, making it easy for e-commerce businesses to connect their store and automate their marketing efforts. Omnisend also provides advanced features such as abandoned cart recovery, winback campaigns, and post-purchase automation.
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