Drip vs Ontraport
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Drip is ideal for small eCommerce businesses looking for a marketing automation platform.
Pros
- Add events with metadata to contacts for advanced email campaigns
- Drip.js lets you show custom CTA to you website visitors
- Free plan for up to 100 subscribers
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Drip
Drip is a marketing automation software that helps businesses increase their revenue by automating their email marketing campaigns. It allows users to segment their audience, personalize their emails, and track the performance of their campaigns. Drip also includes features such as lead scoring, web tracking, and e-commerce integrations. Additionally, it provides a visual workflow builder that makes it easy to create complex automation sequences. Drip also offers a range of integrations with popular e-commerce platforms such as Shopify, BigCommerce, and WooCommerce. This makes it a great choice for eCommerce stores that are looking for an easy-to-use, yet powerful email marketing automation solution.
Who is this software for?
Ontraport is ideal for coaches, teachers and other information product-based businesses looking for an all-in-one sales and marketing platform.
Pros
- Huge range of features including built-in Wordpress membership functionality, affiliate program & more.
- Scalable, unified system allows measurable results for business growth
Cons
- Currently, no invoicing/quotes, true shopping cart with inventory monitoring or multi-currency capability without a shopping cart integration.
- Less integrations than competitors, but API helpers like Zapier and Apiant make most things possible.
- Live Support isn't 24 hours yet.
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Ontraport
Landon Ray founded ONTRAPORT in 2006 in Santa Barbara, California. "I was running another business and ran into the problems that all entrepreneurs do, and I couldn't believe there wasn't a slick solution to solve them," Ray said of the founding. ONTRAPORT offers customer relations management services that help with content management, such as creating and hosting webpages, lead tracking, which includes collecting customer data and behavior, traditional marketing approaches, such as e-mail, SMS, social media, and direct mail, managing online payments, including automated billing, and workflow automation, such as for recruiting. Forbes named ONTRAPORT no. 71 on its list of "America's Most Promising Companies. "ONTRAPORT was no. 102 in the Inc. 500 list. The company also placed no. 10 on Inc.'s "Top 100 Software Companies" and no. 26 on its "Top 100 California Companies.". ONTRAPORT has clients all over the globe.
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