Oracle Marketing Cloud review

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Our thoughts on Oracle Marketing Cloud

Eloqua (who were later acquired by Oracle and renamed ‘Oracle Marketing Cloud’) were one of the first companies to offer marketing automation.

Built in 1999, they entered the industry seven years before other key players began to emerge, and 11 years before marketing automation became widely adopted by enterprise-level organizations.

Understandably, their tool is considered to be one of the most powerful in the industry, which explains why their pricing starts at $2,000 per month. Used by the likes of American Express, Sony, and LinkedIn, this is a tool designed to add clout to very large organizations.

Oracle Marketing Cloud Review Summary

• Oracle Eloqua is a great choice for enterprise-level organizations that want a comprehensive tool for automating their marketing processes

• A deep level of functionality, strong data management features, and customizable dashboards make this a poweful tool

Oracle Marketing Cloud’s Screenshots

Oracle Marketing Cloud’s Pricing

Pricing for Oracle Marketing Cloud ranges from $2,000 to $4,000 per month for the basic package, with additional costs for add-ons and higher-tier plans.

Oracle Marketing Cloud’s Pros and Cons

Oracle Marketing Cloud is the most expensive marketing automation tool on the market, and is aimed primarily at large enterprise businesses.

Pros

• Integrations:
  Oracle Marketing Cloud has a large range of great integrations with over 100 third party platforms.

• Well-designed visual campaign builder:
  Similar to Infusionsoft, Oracle Marketing Cloud uses a nice visual campaign builder that’s both intuitive and powerful to use.

• HyperSite builder:
  One of our favourite features in Oracle Marketing Cloud is HyperSite, which allows you to quickly build personalized microsites using dynamic user content.

• Reputation:
  Oracle Marketing Cloud is widely considered to be the most powerful marketing automation tool for enterprise businesses.

Cons

• Expensive:
  Starting at $2,000 / month, Oracle Marketing Cloud isn’t priced to be accessible. On top of this, expect to sign a long-term contract.

• Slow implementation time:
  Due to the types of organizations that typically use Oracle Marketing Cloud, implementation usually takes a long time.

• No integration with Google Adwords:
  Oddly, there is no way to track PPC ROI using Oracle Marketing Cloud. This is particularly odd considering that many enterprise businesses will be spending hundreds of thousands to millions on PPC per year.

• Customer-facing quality:
  Many user reviews have noted a gradual decline in quality since Oracle acquired Eloqua and renamed it Oracle Marketing Cloud.

Oracle Marketing Cloud’s Features Overview

Oracle Eloqua has robust features and automation capabilities, but some the interface can be complex and difficult to navigate.

• Lead scoring
• Behavioral tracking
• Email marketing
• Landing page creation
• CRM integration
• Reporting and analytics

Oracle Marketing Cloud User Reviews

Our verdict on Oracle Marketing Cloud

Our verdict is that Oracle Marketing Cloud is an excellent choice for large-scale businesses with complex marketing needs, but smaller organizations may find it difficult to justify the cost and complexity of the platform.