iContact vs Salesforce
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
iContact is ideal for freelancers and small to mid sized businesses
Pros
- Offers live chat support Monday - Friday
- 20% Discount for nonprofit organizations
- Integrations with social media platforms
Cons
- Missing some fundamental features like importing contacts from Gmail
- Limitations on segments
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About iContact
Since 2003, iContact have provided small to mid sized businesses a practical and user friendly solution to email marketing and marketing automation. With scalable solutions that grow with your business iContact is well suited for high-volume senders, marketers and businesses starting out with email marketing. The iContact platform is a full suite of marketing automation features including email marketing, landing page builder, social media management, analytics, reporting and more.
Who is this software for?
Salesforce is ideal for small to mid sized businesses and large enterprises
Pros
- Features can be added or deleted to suit specific needs
- Comprehensive and complete CRM
- Being one of the most popular CRM solutions means it is easier to find sales reps who already know how to use the software
Cons
- Configuration and setup can be difficult and time consuming
- Interface is cluttered and can be hard to navigate
- Need to purchase add-ons to get the most out of the software
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Salesforce
Salesforce.com was founded in March 1999 by former Oracle executive Marc Benioff along with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Harris, Moellenhoff and Dominguez, three software developers previously at Clarify, wrote the initial sales force automation software. Marc Benioff and Magdalena yesil were the initial investors and board members. Other early investors include Larry Ellison, Halsey Minor, Mark Iscaro, and Igor Sill of Geneva Venture Partners. Salesforce.com, Inc. is a provider of enterprise software applications delivered via the software-as-a-service or cloud computing model. The company's flagship product is a customer relationship management (CRM) system designed for businesses of all sizes and industries worldwide. The company also provides a platform-as-a-service (PaaS) solution titled Force.com and manages a portfolio of integrated third party applications referred to as AppExchange. Salesforce.com markets its CRM and enterprise software solutions to businesses on a subscription basis, primarily through the direct sales efforts and indirectly through a business partner channel.
If you have found this guide useful, please share it with your colleagues
