Mailchimp vs PipeDrive

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Who is this software for?

Mailchimp is ideal for creators & small businesses with basic email marketing needs and on a tight budget.

Pros

  • Wide variety of templates
  • Ease of use
  • Affordable pricing

Cons

  • Limited customization and flexibility for advanced users
  • Limited email segmentation features

Screenshots

1 of 2

Pricing

For 2.5k contacts
$39 / month
For 10k contacts
$100 / month
For 25k contacts
$260 / month
For 100k contacts
$700 / month
Full feature pricing
$10 / month
Starting price
Free
Setup fee
None
Starting # of users
Unlimited
Cost per extra user
No
Refund policy
30-day refund
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
2001

About Mailchimp

MailChimp is a complete email marketing solution that allows users complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. The MailChimp lets you create custom templates and at the same time choose from an array of premade designs and campaigns.

Who is this software for?

Pipedrive is ideal for small to mid sized businesses

Pros

  • Easy to use and understand visual platform
  • Customizable platform to suit every business
  • Lightweight interface packed with tonnes of features

Cons

  • Requires Zapier to solve the lack of automation

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$75 / month
Starting price
$12 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Estonia
Founded in
2010

Alternatives

About PipeDrive

Pipedrive roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline. So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managing sales. Today Pipedrive software is used by more than 10,000 customers around the world. We have offices in New York and Tallinn, Estonia. Pipeline raised more than $13.4 million from Bessemer Venture Partners, Paua Ventures, Rembrandt Venture Partners and others to fuel Pipedrives growth and are proud alumni of AngelPad.