5 Best email marketing automation tools for Ecommerce

Best for Ecommerce

Klaviyo is an email marketing platform designed for e-commerce businesses, it allows businesses to create personalized email campaigns, automate email sequences, and track customer behavior.

Klaviyo's Pricing

Klaviyo's Pros

• Built specifically for eCommerce businesses

  Built specifically for eCommerce businesses

• High-quality email templates

  High-quality email templates

• Benchmark your performance against similar eCommerce businesses.

  Benchmark your performance against similar eCommerce businesses.

Klaviyo's Cons

• Automation flow editor is a bit basic

  Automation flow editor is a bit basic

• Limited eCommerce content blocks for email campaigns

  Limited eCommerce content blocks for email campaigns

Klaviyo Verdict

Klaviyo is an email marketing platform designed for e-commerce businesses, it allows businesses to create personalized email campaigns, automate email sequences, and track customer behavior.

Best for Ecommerce

Omnisend is an email marketing automation platform designed for e-commerce businesses. The platform offers a range of features including automated email campaigns, SMS messaging, and web push notifications. Omnisend allows businesses to create personalized and targeted campaigns based on customer behavior and purchase history. The platform also offers pre-built email templates, as well as the ability to create custom templates and A/B testing to improve the performance of emails. Omnisend also includes a variety of integrations, such as Shopify and Magento, making it easy for e-commerce businesses to connect their store and automate their marketing efforts. Omnisend also provides advanced features such as abandoned cart recovery, winback campaigns, and post-purchase automation.

Omnisend's Pricing

Omnisend's Pros

• Reporting is focused on revenue impacted

  Reporting is focused on revenue impacted

• High deliverability rates & tools to safeguard sender reputation

  High deliverability rates & tools to safeguard sender reputation

• Built specifically for eCommerce businesses

  Built specifically for eCommerce businesses

Omnisend's Cons

• Email templates are average

  Email templates are average

• The visual email builder UX isn't as smooth as alternatives

  The visual email builder UX isn't as smooth as alternatives

Omnisend Verdict

Omnisend is an email marketing automation platform designed for e-commerce businesses. The platform offers a range of features including automated email campaigns, SMS messaging, and web push notifica

Best for Ecommerce

Drip is a marketing automation software that helps businesses increase their revenue by automating their email marketing campaigns. It allows users to segment their audience, personalize their emails, and track the performance of their campaigns. Drip also includes features such as lead scoring, web tracking, and e-commerce integrations. Additionally, it provides a visual workflow builder that makes it easy to create complex automation sequences. Drip also offers a range of integrations with popular e-commerce platforms such as Shopify, BigCommerce, and WooCommerce. This makes it a great choice for eCommerce stores that are looking for an easy-to-use, yet powerful email marketing automation solution.

Drip's Pricing

Drip's Pros

• Add events with metadata to contacts for advanced email campaigns

  Add events with metadata to contacts for advanced email campaigns

• Drip.js lets you show custom CTA to you website visitors

  Drip.js lets you show custom CTA to you website visitors

• Free plan for up to 100 subscribers

  Free plan for up to 100 subscribers

Drip's Cons

• Complicated campaigns and funnels can get messy

  Complicated campaigns and funnels can get messy

Drip Verdict

Drip is a marketing automation software that helps businesses increase their revenue by automating their email marketing campaigns. It allows users to segment their audience, personalize their emails,

Best for Ecommerce

With over 150,000 customers, it’s not surprising that ActiveCampaign was the most commonly mentioned tool in our survey of email markering software options for 2023.

ActiveCampaign has earned its reputation as a leading marketing automation tool by focusing on building a world-class product that provides multiple solutions for B2C, B2B, and e-commerce businesses from around the globe.

ActiveCampaign’s automation builder is as simple to use as a flowchart or mindmap

It’s by far the most advanced email marketing platform on our list, with Active Intelligence (AI-powered features) and predictive tools enabling marketers to work smarter and deliver higher ROI.

Often credited with pioneering visual marketing automation, ActiveCampaign is impressively intuitive and easier to use than some tools on our list.

As an all-in-one marketing tool, ActiveCampaign comes with a built-in CRM system to manage your sales, live chat, and of course, email campaigns.

A built-in sales CRM connects with ActiveCampaign’s powerful automation engine

As an all-in-one marketing tool, ActiveCampaign comes with a built-in CRM system to manage your sales, live chat, and of course, email campaigns.

ActiveCampaign’s Pricing

You might think all these features come at a hefty cost. Yet, starting at only $15 a month, ActiveCampaign is reasonably priced and more affordable than many of the tools on this list.

ActiveCampaign’s Pros

• Visual automation builder

  ActiveCampaign pioneered the visual marketing automation builder, making it incredibly intuitive to create complex workflows. With 135+ triggers and actions, you can build sophisticated automations without any coding.

• Active Intelligence (AI features)

  The Pro plan includes AI-powered features like predictive sending, predictive content recommendations, and win-probability scoring to help you work smarter and achieve better results with less manual effort.

• Extensive integrations

  With 900+ integrations including native connections to major CRMs and eCommerce platforms, ActiveCampaign plays nicely with your existing tech stack and enables deep, robust integrations beyond basic Zapier connections.

• Automation split testing

  This feature enables you to A/B test entire sequences against each other, rather than just test individual emails (which is offered by most marketing automation tools).

ActiveCampaign’s Pros

• CRM

  ActiveCampaign’s marketing automation is particularly powerful because ActiveCampaign has an in-built CRM system. This CRM, however, is not as good as standalone platforms like PipeDrive or Salesforce – though we feel this is a reasonable trade-off for ActiveCampaign’s automation features.

ActiveCampaign Verdict

If you’re looking for a market-leading email marketing solution, there’s no denying that ActiveCampaign has long occupied that position.

Best for Ecommerce

MailChimp is a complete email marketing solution that allows users complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. The MailChimp lets you create custom templates and at the same time choose from an array of premade designs and campaigns.

Mailchimp's Pricing

Mailchimp's Pros

• Wide variety of templates

  Wide variety of templates

• Ease of use

  Ease of use

• Affordable pricing

  Affordable pricing

Mailchimp's Cons

• Limited customization and flexibility for advanced users

  Limited customization and flexibility for advanced users

• Limited email segmentation features

  Limited email segmentation features

Mailchimp Verdict

MailChimp is a complete email marketing solution that allows users complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers