HubSpot vs Salesforce Marketing Cloud (Pardot)
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
HubSpot is ideal for medium-sized B2B businesses and agencies that need a centralized CRM & marketing platform with in-depth reporting.
Pros
- Easy to use and intuitive platform
- The Hubspot blog holds a wealth of knowledge for business owners to learn about online marketing
- Hubspot is a complete all in one solution
Cons
- Steep price creep, as you build your list, the cost of Hubspot rises steeply
- Marketing platform requires a 12-month contract
- Expensive for a small business solution
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices 
Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About HubSpot
HubSpot was founded in 2006 as a result of a simple observation: people have transformed how they live, work, shop, and buy, but businesses have not adapted. This mismatch led Brian Halligan and Dharmesh Shah to create the vision for the inbound experience and to develop HubSpot's platform to support it. With our powerful, easy to use, integrated set of applications, businesses can attract, engage, and delight customers by delivering inbound experiences that are relevant, helpful, and personalized. HubSpot is, after all, on a mission to make the world more inbound, one business transformation after another.
Who is this software for?
Pardot is ideal for Salesforce users looking for a marketing automation solution
Pros
- Customizable marketing automation tool
- Great integration with Salesforce
- Lead Deck lets you send send perspectives on your service pages with one-click
Cons
- Accounts starts with only 1 user
- API access only available for PRO users starting at $2,000 / month
- One of the more expensive solutions
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration General Info
Alternatives
About Salesforce Marketing Cloud (Pardot)
Pardot, B2B marketing automation by Salesforce, offers an easy-to-use marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns. As an integral part of the Salesforce family, Pardot is committed to staying on the front lines of innovation, helping companies to exceed their revenue goals, better align their sales and marketing teams, and do more with the resources they already have. Pardot is dedicated to supporting the needs of growing B2B organizations, and can help marketers and sales reps at any size organization work together and win together. Headquartered in Atlanta, Georgia, Pardot has a growing client base ranging from small and mid-sized businesses to divisions of large enterprise organizations. Additional Pardot offices can be found in cities across the globe.
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